Our Consultants · The Findability Audit
Meet Linda Ryan.Findability Specialist.
Local SEO specialist and lead for the Findability Audit.
No jargon. No logins. No scanners.
A local SEO specialist who looks for you the way customers do
Linda Ryan leads the Findability Audit at Australian Business Clinic. Where Garry Godfrey’s Business Review Programme looks at your numbers, systems and marketing, Linda answers one question that sits underneath all three: when someone goes looking for a business like yours, do they find you, or someone else?
She checks everything from the outside, the way a customer would: your website as Google reads it, your Google Business Profile, the map results, the directories your industry uses, your reviews, and what AI assistants say when they’re asked about a business like yours. No logins, no passwords, nothing installed.
Every finding comes with a plain-English note on why it matters, and everything you can fix yourself is marked as free advice.
15 years
26 points
17 industries
Meet Linda
Linda Ryan, Findability Specialist
Linda has run a web design and digital marketing business since 2011, and has worked hands-on in 17 industries. She knows what it’s like on your side of the desk, which is why her reports are written for business owners, not developers.
Industries Linda has worked in
Marine vessel fabrication
Electronics manufacturing
Injection moulding
Sheet metal fabrication
Engineering
Product development
Dam liners and industrial tarpaulins
HVAC control systems
AV and telecommunications
Traffic controller
Emergency services
Agriculture
Hospitality
Aesthetics
Real estate
Trades
Gaming
A real person, not a scanner
An automated scan reports a page as healthy if it loads. Linda opens it. She works with professional-grade SEO, local search and analytics platforms, and checks every result herself. Nothing in your report is copied straight from a scanner.
Eleven areas of expertise
Technical SEO
Site crawls, indexation, page titles, heading structure, internal linking, redirects and schema markup.
Content strategy
Matching pages to what people search for, finding content gaps and making blogs lead somewhere.
Keyword and competitor research
Search volumes, quick-win rankings and how you compare with the businesses taking your customers.
Local SEO
Google Business Profile, map results, directory listings and a review strategy that builds over time.
AI search visibility
How often ChatGPT, Perplexity, Gemini and Google AI answers mention you, and how to be the one they cite.
Analytics and tracking
GA4, Tag Manager, ad conversions and call tracking, so you can tell what is actually bringing work in.
Social, video and conversion
Social profiles that work as a shopfront, link previews, YouTube, and enquiry paths that don’t leak.
Lead-generation tools
Interactive calculators and sizing tools that turn visitors into enquiries with the details already attached.
Website care and hosting
Updates, backups, hosting, domains, SSL, security, speed and site migrations.
Data analysis and reporting
Turning crawl, ranking, analytics and campaign data into plain-English findings and a priority list.
Web development and coding
Front-end development in HTML, CSS and JavaScript, structured data markup (JSON-LD schema), Python, PHP, SQL and regex.
Two reviews, one clear picture
Can customers find you? 26 points across your website, Google listing, map results, directories, reviews and AI search. Grouped under four plain questions, with a free fix-it-yourself list.
Is the business itself healthy? Garry brings over 40 years in finance and advisory to your numbers, systems and marketing, so the customers Linda helps you find turn into profit.
Garry and Linda walk you through the findings together, in plain English, and help you decide what to do first.
We work with your accountant or finance broker. Both reviews are shared with the professionals you already trust, so everyone is working from the same picture.
How Linda works
Linda works with professional-grade SEO, local search and analytics platforms, and checks every result herself. Nothing in your report is copied straight from a scanner.
- →Professional SEO audit and rank-tracking platforms
- →Local citation and listing tools
- →Google Analytics, Tag Manager and Search Console
- →WordPress SEO plugins
- →AI search citation tracking
- →Hand-checked, never just a scanner
Local SEO specialist: common questions
Who is Linda Ryan?
Linda Ryan is the Findability Specialist at Australian Business Clinic. She is a local SEO specialist who carries out every Findability Audit, checking how easily customers can find a business on Google, in the map results, in directories, in reviews and in AI answers.
What does Linda need from me to do the audit?
Nothing. No logins, no passwords and no access to your website. Everything is checked from the outside, exactly as a customer sees it.
What do I get at the end?
A plain-English report covering 26 points, grouped under four questions, with every figure dated. Garry Godfrey and Linda Ryan walk you through it together, and everything you can fix yourself is marked as free advice.
Do I have to use you to fix what you find?
No. The report is yours to keep. If you’d like us to do the work, we prepare a Scope of Work from the findings so you see the whole plan before you commit.
How long before changes show in Google?
Usually four to twelve weeks, and up to 90 days is normal. Your Google Business Profile responds fastest, often within days.
